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About Melynn Sight
Melynn's expertise spans various types of businesses, including both product and service-related associations and businesses. She believes that effective marketing is an association’s most important differentiator in a challenging market. Executives can succeed with keen focus on establishing a few “high value added” services and tools for members. She brings a new level of marketing competence to your leadership and staff.
Philosophy
Melynn believes it takes four key ingredients to moving any organization forward: BRAINS, HEARTS, GUTS and ENERGY. This is how she conducts her business.
Experience
1981 to 2002 - Xerox Corporation (Sales and Marketing) Programs to raise awareness, loyalty programs for small and large business, product launches, pipeline growth, retreats, Sales force planning, budgeting, building process into the business, incentive programs
2002 to 2006 - StorageTek/Sun Microsystems (Marketing High-Tech Products and Services) Goals Setting, Demand Generation, integrated marketing campaigns, telesales, newsletters, multi-media collaterals, events
2006 to 2007 - Spencer Fane Britt & Browne LLP (Marketing Legal Services) Website, branding, client satisfaction, communications standards
Approach
Melynn's approach to marketing is both strategic and creative. She believes a successful marketing plan is a unique blend of both. She is direct and highly collaborative getting the job done while catching people's attention. Melynn founded nSight Marketing on the belief that goals are important, but leadership is at a disadvantage without a solid plan. She wants to step in to help you build a plan for your business, while you focus on running it.
Education
A graduate of Stephens College; Executive Management Program at Smith College; Helzberg Leadership Fellow.
The 11th Commandment
Melynn believes to whom much is given, much is expected, so she believes in giving back. Past President of the Overland Park Rotary Club; currently serves on the OP Rotary Board of Directors, the OP Rotary Foundation Board of Trustees and Board Member of the Midwest Center for Holocaust Education.
Melynn's expertise spans various types of businesses, including both product and service-related associations and businesses. She believes that effective marketing is an association’s most important differentiator in a challenging market. Executives can succeed with keen focus on establishing a few “high value added” services and tools for members. She brings a new level of marketing competence to your leadership and staff.
Philosophy
Melynn believes it takes four key ingredients to moving any organization forward: BRAINS, HEARTS, GUTS and ENERGY. This is how she conducts her business.
Experience
1981 to 2002 - Xerox Corporation (Sales and Marketing) Programs to raise awareness, loyalty programs for small and large business, product launches, pipeline growth, retreats, Sales force planning, budgeting, building process into the business, incentive programs
2002 to 2006 - StorageTek/Sun Microsystems (Marketing High-Tech Products and Services) Goals Setting, Demand Generation, integrated marketing campaigns, telesales, newsletters, multi-media collaterals, events
2006 to 2007 - Spencer Fane Britt & Browne LLP (Marketing Legal Services) Website, branding, client satisfaction, communications standards
Approach
Melynn's approach to marketing is both strategic and creative. She believes a successful marketing plan is a unique blend of both. She is direct and highly collaborative getting the job done while catching people's attention. Melynn founded nSight Marketing on the belief that goals are important, but leadership is at a disadvantage without a solid plan. She wants to step in to help you build a plan for your business, while you focus on running it.
Education
A graduate of Stephens College; Executive Management Program at Smith College; Helzberg Leadership Fellow.
The 11th Commandment
Melynn believes to whom much is given, much is expected, so she believes in giving back. Past President of the Overland Park Rotary Club; currently serves on the OP Rotary Board of Directors, the OP Rotary Foundation Board of Trustees and Board Member of the Midwest Center for Holocaust Education.To learn more about Melynn's work with the Overland Park Rotary Club click on the image at right or click here.
